On September 16, 2020, Beijing Fashion Week with the theme of “Chasing Light” officially opened. On the first day of the Week, the Opening Ceremony & Genertec Advanced Materials Group Co Ltd· CTA GRECELL brand press conference opened a new era of green fiber—— “Ye” Zhang Kaihui & Zhang Zhaoda theme show kicked off in Beijing Shougang park. This event was jointly guided by China General Technology (Group) Holding Co Ltd (Genertec) and China National Textile and Apparel Council (CNTAC), sponsored by Genertec Advanced Materials Group Co Ltd, and undertook by China Textile Academy Co Ltd (CTA), China Textile Academy GREEN Fibre Co Ltd, China Textile Academy (Zhejiang) Technology Research Institute Co Ltd, and Beijing Silu Jingwei Media Culture Co Ltd.
Zhou Mingchun, vice president of Genertec, attended the event and delivered a speech. He said that to satisfy the people’s yearning for a better life is the goal of Genertec Advanced Materials Group Co Ltd· CTA GRECELL. CTA of Genertec is the only modern high-tech enterprise in China that truly masters the complete independent intellectual property rights of Lyocell. Green Fiber® GRECELL is not only the crystallization of the sweat and wisdom of generations of “Scientists” and “Big country craftsmen”, but also the demonstration of Genertec’s determination and responsibility to build an ancient and major textile country into a textile power. “GRECELL Good Life VCR” invited the audience once again into the world of Green Fiber®GRECELL. It is more than a fiber brand, rather, it is a “super brand” covering many aspects of life, including end products in many categories such as home textiles, apparel, wet wipes, and so on. In the future, it will march into more fashionable and healthy life fields. It is committed to bringing healthy fiber products and a better life to consumers across the country and the world, while making great contributions to the global environment and green life.